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88 posts, 2 comments
http://www.economicthought.net/blog/
Formerly at [Tony] Robbins Research International and at Now Media Group as their Director of Marketing, Jonathan has a background in quantitative economics and analytics.

The Art and Business of Inspiring Your Customers

June 25, 2018Jonathan Finegold

There are certain conversations that stay with me forever. One of these I wasn’t even a part of. I was sitting in the dining area, next to the kitchen, training the Tony Robbins editorial team on SEO. I had only recently arrived at the company, I barely knew anyone. One of the head coaches comes…

A lack of sales training may be killing your practice or business.

Why You’re Leaving $25,000 Bills on the Sidewalk

May 14, 2018Jonathan Finegold

How many thousand-dollar bills are you leaving on the sidewalk? We had a client in northern California who had invested in a dental implant lead generation website. Her website ranked at the top of Google for all the major decision-making key terms and generated inbound phone calls asking to set appointments. These calls are tracked…

The qualities of a top agency

The Habits of Excellence and the Qualities of a Top Agency

April 30, 2018Jonathan Finegold

“We are what we repeatedly do. Excellence, then, is not an act but a habit,” wrote Will Durant, summing up a point made by Aristotle over 2,000 years before. I remember the night I decided to take the Marketing Director job at Now Media Group as if it were yesterday. I was lying in bed…

Why Dentists are Investing in Yelp and You Should Too

August 22, 2017Jonathan Finegold

Do you know how often Yelp shows up on the first page of Google for a local dentist search? 97 percent of the time. I did the math myself. I looked at 140 different cities, as small as 6,191 souls to as many as 8.5 million. I recorded where the first Yelp listing showed up…

Good marketing for a bad product is an uphill battle that you're destined to lose.

Your Marketing is Only as Good as Your Product. Are You Satisfied with What You Sell?

May 18, 2017Jonathan Finegold

It’s 1989 and the hottest product in the gaming world is about to hit the market. It’s a gauntlet that a player can wear to manage the game through hand motions, rather than with buttons and joysticks. The hype is building, and the marketing is relentless and brilliant. Right before the product hits the market,…

InfoSites Are an Important Piece of Your Main Site's SEO Puzzle

Why Your InfoSite is Good for Your Main Practice Site’s SEO

March 23, 2016Jonathan Finegold1 commentInfoSites

Boy, was I surprised when a client asked me whether his InfoSite is hurting his main practice site’s SEO. I was surprised, because the answer is an unequivocal ‘no.’ Learn how your InfoSite acts as a powerful citation and link to your main site, helping its search visibility, and how it helps to brand you as a local expert in the InfoSite’s topic.

Google's newest SERP layout

Google Changes Search Results Page. What Does This Mean to You?

February 25, 2016Jonathan Finegold

Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.

Google’s Next Penguin Update & the Future of SEO

February 10, 2016Jonathan Finegold2 commentslink building

Jonathan, Now Media Group’s Head of SEO, was included in a recent expert roundup on Google’s upcoming algorithm update and how it will affect SEO. We share his answer and offer examples on what your SEO should look like moving forward.

Conversion tracking cover photo.

Are You Tracking the Return on Your Marketing?

February 4, 2016Jonathan FinegoldAdWords, digital analytics

Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.

Be Bold: SEO & Multichannel Marketing in 2016

January 28, 2016Jonathan Finegoldmultichannel marketing

Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.

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