There’s a lot of famous graphs in economics, but perhaps the Phillips curve will be remembered the most by anyone who experienced stagflation in the 70s and anyone alive today. It predicts that higher inflation correlates with higher employment. In all fairness, for much of the 20th century, that relationship held more-or-less true, and in…
How is that three college students can create the foundations of a multi-million dollar company from their garage, with minimal overhead? I am part of an exclusive group called “Badass Marketers and Founders” that is made up by marketers who predominately work for startups or are founders themselves. Their ability to create something from nothing,…
2018 was an incredible year and we look forward to an equally as amazing 2019. Before we jump right into the new year, let’s take a look back at some of the highlights from the past 12 months. The 5 Most Popular Blogs #1 Your Marketing is Only as Good as Your Product https://nowmediagroup.tv/blog/great-marketing-bad-product/ The…
In Malaysia, the British faced a similar situation to the American experience in Vietnam. Yet, whereas the Americans failed to defeat the Vietnamese guerrillas, the British succeeded in building a stable democracy. Why did the two powers see different results? Lt. Col. John Nagl answers this question in Learning to Eat Soup with a Knife,…
Having a strong landing page can make the difference between a 2% conversion rate and an 8% conversion rate. It can make the difference between a lack of results and sustained lead generation. Don’t believe me? You can generate business without them, but you’ll get more with them. What makes a good landing page? What…
In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.
Google is constantly updating its algorithm, oftentimes without even explicitly knowing. It uses machine learning to find patterns in the data and redefine rules based on these findings. For a while, we had gotten past the age of big, sudden algorithm changes with significant impact across the board, like Penguin and Panda, and had entered…
In the late 1990s, a gentleman by the name of Nick Swinmurn was looking to buy a specific shoe at a San Francisco mall. He wanted brown Airwalks. After browsing through the mall’s shoe stores he left without finding what he originally came for. In 1999, Swinmurn, along with Tony Hsieh and Alfred Lin, founded…
“Google ads don’t work for me, I get a lot of Medicare patients.” Controlling for lead quality is one of the most crucial, and often neglected, elements of an ad campaign. If the campaign is sending you bad leads, then why invest in it? Bad lead quality is not a good reason to cancel your…
Online advertising platforms, including Google and Facebook, make it incredibly easy to track and measure ad performance. We know how many times an ad was shown. How many people clicked on it. How those people engage with the landing page. And, finally, how many visitors converted into leads. That’s just the surface. With such a…