Content is king, but only if it gets links — the challenge should be familiar. You have the most comprehensive, best-written, best-illustrated page on dental implants in your city, but you’re getting outranked by the practice with the five-year-old website. What’s the deal? It can be a variety of things, but the bottom line is…
John McAlpin, “SEO Checklist to the Perfect Location Page“ Remember the old days, when ranking for different localities came down to keyword stuffing? No longer, writes John McAlpin. Google has changed quite a bit over the years, with location playing a greater role than ever and new systems of knowing exactly where your business is…
“Google Rewards Reputable Reporting, Not Left-Wing Politics“ Remember the June algorithm update? There’s more consensus around the idea that it specifically targeted ‘fake news’ or, more specifically, the reliability of news sources. The Economist covers a statistical study on how Google’s algorithm measures and weighs these different sources, and whether the algorithm has a bias…
Jerry Useem, “Power Causes Brain Damage“ “Which gives a neurological basis to what Keltner has termed the “power paradox”: Once we have power, we lose some of the capacities we needed to gain it in the first place. That loss in capacity has been demonstrated in various creative ways. A 2006 study asked participants to…
Our emotions determine the decisions we make. They are guides that we use to feel the legitimacy of our choices. In fact, without emotions, we can’t make decisions at all — including a decision as simple as whether we should keep consuming the content available to us on a website, your website perhaps. Yet, so…
David G. Hochberg, DDS, “Getting Started with Anterior Implant Placement“ When placing implants in the esthetic zone, it is important to understand and manage your patients’ expectations. I always tell patients that all restorations in the anterior are difficult — whether implant or traditional crown & bridge — due to challenges with matching the shade…
Marketing is a strong career path. A glance at the BLS data shows how lucrative success in this industry can be. Getting a job in marketing isn’t difficult. Demand for entry-level associates is high and growing, whether it’s at an agency, corporate in-house, or at a start-up. Even if your starting salary is not what…
Liz Pelly, “Big Mood Machine“ How does Spotify analyze data collection and algorithms to gain insight on your mood? How does it use it — how are our emotions affected? And, is this data being used and/or sold to deliver ads? Liz Pelly takes us through a backroom world of the advanced data analytics and…
You want to scale your practice, but your productivity per capita is linear. The amount of work you produce goes up, but so do the costs associated with producing it. It’s not just you. Productivity per hour in dentistry is slowly growing but is still below its 2010 peak. What if there was technology that…
Seth Godin, “Overwriting“ Overwriting has a long tradition, particularly among academics. Make it a bit more complex and wordy than it needs to be. Write run-on sentences. Apparently, complicated writing must be more true. And yet, the articles and books that stand the test of time are straightforward. They’re memorable. They can be understood by…