Frequently Asked Questions
- What services does Now Media Group offer?
- What is Search Engine Optimization?
- Do I need SEO?
- What is my site ranking dependent on?
- How do I pick the right keywords?
- How long does it take for SEO results to kick in?
- What are inbound links? Why are they important?
- What is Page Rank?
- What is conversion optimization?
- Isn't This Something We Can Do Ourselves?
What services does Now Media Group offer
We offer innovative marketing solutions that take advantage of the most powerful advertising and business tools. Our array of Internet products and consulting services uniquely position and brand our clients on the web. Utilizing these cutting-edge products and services – including custom websites, video, search engine optimization (SEO), search engine marketing (SEM), and media buying – Now Media Group can give you the competitive edge you need to thrive in this ever-changing, highly-competitive advertising space.
What is Search Engine Optimization?
Search engine optimization is simply the practice of making your website more accessible to both search engines and search engine users; in other words, you're making it easier for them to find you.
Do I need SEO?
There's really no excuse for not doing search engine optimization. If you go through the trouble of making a web site, then your intention probably is for that web site to be found. Search engine optimization is just the process that helps this happen.
What is my site ranking dependent on?
Site ranking tends to be "cumulative" and is dependent on the following factors:
- The specific keyword phrases (search terms) that have been targeted.
- The overall competitiveness of your industry.
- Whether you are targeting a regional, national, or international market.
- How well ranking is monitored and the site tweaked over time for SEO improvement.
- The progress of your inbound linking campaign.
- Number of competitor sites achieving new ranking themselves.
How do I pick the right keywords?
Our SEO experts take a bottom-up approach to the development of our clients’ web strategies. From the early stages of keyword research through the development of tailored, search engine-friendly content, Now Media Group can help you get your site the traffic you crave. We carefully research and regularly re-evaluate your keyword list. We weigh the competition and analyze our success.
How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimization work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites.
What are inbound links? Why are they important?
Inbound links are probably one of the most important parts of successful search engine optimization. Inbound links are an important factor in Google's determination of your Page Rank, which has a huge influence on your position in their search engine results.
What is Page Rank?
Page Rank is the number one factor in Google's determination of the search engine ranking of web sites. Page Rank is a numerical figure assigned by Google to express the importance, relevance and validity of a website based on the number of links pointing at the website. By determining the volume of links pointing to certain websites, Page Rank attempts to determine that site's importance.
Isn't This Something We Can Do Ourselves?
Large amounts of time, attention and expertise are needed to achieve the desired results in such a constantly changing niche industry. The expense of adding personnel and necessary resources alone would quickly outweigh the cost of hiring our company, which is why outsourcing SEO is by far the most popular method. Remember, our experienced professionals are constantly researching the changes and trends in this dynamic field.
What is conversion optimization?
Conversion optimization is the all-important next step. Conversion optimization identifies motivated buyers and will help you remove any obstacles visitors might encounter. Perfect for businesses looking to improve landing pages, product pages, or checkout processes, Conversion optimization is integral to Internet marketing success.
Contact Now Media Group
At Now Media Group, we deliver exceptional results as well as practical solutions that evolve with the Internet itself. If you are ready to launch your business to a new level of success, contact our team of developers, designers and producers today. There has never been a better time to make the Internet work for you.
Now Media Group is a custom website design and web development company. We deliver original, creative web solutions reflecting the personality, needs and vision of our clients. Remember, the design of your website will be the first impression many will have of your business or organization; it’s how you’re judged.
