Whether you’re liking, commenting or sharing on Facebook, it’s clear that social media has become an integrated part of daily life. In fact, the popularity of social media has drastically changed with 1.23 billion daily active users on average for December 2016. That’s a far cry from the mere 58 million users the website had a decade ago.
With the continued expansion of social media, we have more opportunities than ever to reach potential customers. Unfortunately, not every business owner recognizes the marketing potential that social media presents.
At this point, using social media shouldn’t be a debatable topic. To put it simply — social media is absolutely critical to run a successful business in the modern market.
Are you still unsure about the role of social media for your business? Take a look at the top 5 reasons to use social media for your business.
Top Five Reasons Your Business Should Use Social Media
1. Boost Web Traffic: If you want to boost your content or a specific page of your website, social media is an easy and effective tool to use. Promoting your content via social media channels will get more eyes on your content and more clicks to your website. However, it’s important to remember that oversharing blogs on your social media accounts can come across as spammy. Use social media to promote your content, but be wary of sharing too much and losing the interest of your audience.
2. Build Relationships: In the past, businesses and large companies primarily used newsletters or press releases to communicate with the public. Social media now allows businesses to have a personal voice, which also gives them the ability to connect directly with consumers wherever they are. Giving a human element to your business not only makes you more memorable, but it also helps the company appear more relatable and likable to your consumers.
There are plenty of big businesses like Oreo, Starbucks and Netflix that have mastered the use of a personal voice to build relationships with their customers. Here’s a great example of how Netflix speaks to their customer base with a relatable tone:
3. Target Specific Customers: Whether you’re interested in targeting a specific age group or geographic location, using ads on social media is a great cost-effective way to reach unique customers. Facebook Ads, in particular, are a great option because it’s easy to track your ROI with a specific demographic.
Using demographics, which is quantifiable aspects of a population, and psychographics, which refers to values, personality, opinions and interests of a community, on Facebook allows you to invest in ads that will speak to your consumer base. You can adjust your targeting strategies through Facebook users’ life events, purchasing behavior, interests, household composition and more.
Creating lookalike audiences on Facebook is another invaluable tool for marketers and businesses. This feature allows you to expand your reach while still targeting specific customers.
4. Manage Reputation: Social media isn’t just useful for creating positive relationships with consumers; It’s also a great tool to engage with unhappy customers to rectify the situation and manage your online reputation. When it comes to bad reviews or damaging tweets from an unhappy customer, time is of the essence. Respond as soon as possible and never delete or disregard a customer complaint.
No matter who is managing your social media, it’s important to have customer service skills to appropriately respond to negative comments. According to Consumer Action Monitor (CAM) research, a well-handled complaint makes customers 67% more likely to return to a company or brand.
Echoing this sentiment, research from Ombudsman Services found that only 1 in 10 consumers is willing to forgive and forget a poorly managed complaint. Appropriately responding to complaints in a timely manner is more important than ever for customer retention and reputation management.
5. Competitors Are Using Social Media: Like it or not, your competitors are going to be using social media, which means you need to do the same. It’s evident that social media is not going anywhere. If anything, it will only become increasingly important for business and customer purchasing decisions. According to data from Yesmail, 91% of retail brands use two or more social media channels.
Social media is another way to see how your business stacks up to other competitors. There are options like the ‘Pages to Watch’ feature on Facebook where you can see total page likes, engagement for the week and other metrics. There are tons of other online tools to see how you compare to your competition such as Twitonomy and Likealyzer. Both options provide insights and analytics into your social media accounts beyond what the actual social media site provides.
Begin Building Your Social Media Presence Today
Making your social media a priority is an investment in your business for the long run. If you only have a website for your business with no social presence, you only have one piece of the puzzle. As your customer base continues to go social, your business should follow suit.
Confused at where to start with social media for your business?
We’ve got you covered.
Now Media Group offers social media management to engage with your audience, manage your online reputation and drive traffic to your website, which will ultimately result in more business. Find out more about our social services by contacting us at (858) 333-8950.