Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.
Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.
Your site’s landing pages are introductions to your website and should be designed to help the user navigate to the information he or she is looking for. A bad landing page may lose you a lead, hurting your business and wasting the money you invested into attracting that lead. Are you getting the most out of your investment? Read our blog for five tips on improving your landing page experience.