Lately in social media, stock photos have become the butt of a lot of jokes. Granted, a lot of the stock photos out there are quite humorous and overacted, but there is a purpose behind the stock photo. It’s a generalized image that’s geared toward an emotion, an action, a story, etc.
How can we take these images, and make them relevant for your resources? We are quickly becoming a more visual society, more comfortable with an infographic or picture than no pictures at all. Let’s take a look at how you can spruce up your site or social media page with relevant images.
When searching for stock photos, there are a plethora of options out there that will, no doubt, have that one image you’re looking for. The key is to make sure your chosen image is related to your post. If you’re writing a blog post about cavities, don’t have an image of someone looking like they’re in pain. That might be too vague. Instead, try to find an image that is more relevant to the subject, such as: an individual eating a lot of candy or sugar; someone clutching their jaw in pain; or a decayed tooth itself. Vague images could put the reader off, causing some confusion or unreliability with the content.
A graphic designer once shared a bit of advice with me: when it comes to images, include as many of them with people as possible. While we’re brimming with photos of people in action, it can be easy to fall for a photo of an inanimate object instead. Put it to you this way: is your blog post about the dangers of drunk driving? Don’t just put an image of a can of beer or a glass of wine. Find an image of someone driving and holding a bottle, or grabbing their keys as they leave a bar.
Be more thoughtful with your image choices. Putting people in place of inanimate objects can connect more with the reader, maybe even remind them of a time when they were in that same situation.
Showing Your Good Side
Here at Now Media Group a majority of our clients are dentists. We love working with them, and, as we get to know them, we can see into their practice: what it looks like, what type of patients they see, or the services they offer. My favorite thing to see is when they share photos of their office space. You’re able to see for yourself how they use the space, what technology they have on hand, or entertainment they offer for patients. A great example of this is Drs. Rick Kline’s and Bret Davis’ new dental implant infosite, where they share images of their lobby and of themselves at work.
If you’re a private practice, small business, or other, including photos of your office space can be a very good idea. Share images of your staff, your space, or the technology just for customers. By exposing the practice or company as a living, breathing place, you’ll put your customers or patients at ease, knowing that it’s not a robot behind the screen that they’re doing business with.
Invest in a photographer or take the photos yourself! With today’s smartphones, it’s easy to snap a picture of your co-workers at lunch, a group activity you’ve done, or what changes you’ve made recently to your space, and share it online with filters and all. In the age of social media, keeping your customers involved and inspired through images will keep them coming back.
Ask Us About Your Image Choice
Got a question about picking good images? Whether it’s stock photos or your own images, we can help you decide which images are relevant to your needs. Comment below or contact us with your inquiry.