Did you know that you can tell Google which image of your practice, company, or firm to show when someone finds you through search? Learn about how to exploit this new feature, as well as all about other new tools you can use to promote your business and impress new patients or customers. Then let us know what you think in the comments.
Search engine optimization (SEO) is more than just dropping content and cleaning up backlinks. Today, we share with you five SEO terms you should know to take your internet presence to the next level and to maximize the return on your investment into your digital marketing strategy. Let us know what you think: give our consultants a call or leave a comment!
Colors can influence everything, from how you feel to how you act. By choosing the right colors in your web design, you can entice the reader to do more than just peruse the homepage. Read along and become more color conscious about the design of your business’ website.
Google’s Knowledge Graph provides searchers with information on what they are searching. For small businesses, the Knowledge Graph provides a window through which searchers can get to know the company or practice. It’s important to keep track of changes to this feature of Google so that you can adjust your marketing strategy accordingly. One change you should know is Google’s efforts to localize and contextualize Knowledge Graph results.
It happens to all of us – the dreaded writer’s block. It’s the enemy of all bloggers, and when it feels like you’ve covered everything, there is still more you can find. We’ve compiled five ways to fish for some new topics to write about. Keep calm and read along for some tips and techniques if you’ve found yourself stuck in the topic rut.
Is your practice or business showing up on Google Local results? Google Local is designed to funnel patients to the highest quality practices in their geographic area. If your business isn’t showing up, you may be missing out on a high value source of patients. Learn more about how to make your business’ online presence competitive, to make sure prospective patients see your practice first.
Are you tired of generating bad reviews for your business and practice? Or are you looking to generate more reviews and testimonials? With these public relations tips and tricks, you will be on your way to promoting your business and practice with the help of your patients’ and clients’ feedback!
Have you ever wondered how to grab the attention of current and prospective patients? Today, anybody can Google a neighborhood dentist and see if the office happens to take their insurance. However, there are ways to generate a following for your specific dental or medical practice through the use of public relations. Public relations is…