Google has changed how its search results page looks again. This time, they’ve removed all the ads on the sidebar and added a fourth to the top, pushing organic listings further down. We discuss what this means for your pay-per-click campaign and for your SEO investment.
Not enough small business owners know that they can get precise data on the profitability of their marketing programs. If this is you, don’t worry, because we explain what conversion tracking is and how it works. Know how much revenue your marketing is earning you.
Today’s successful SEO involves using different platforms, otherwise called channels, like your website and like Facebook, to attract customers to your business. Knowing how to mix and match different marketing elements, so that they reinforce each other, requires a lot of creativity and ingenuity. It also requires something different, that will help your business stand out and differentiate itself from your competitors. We explain by way of two examples.
Now Media Group will be exhibiting at the ICOI’s 2016 Winter Symposium, alongside with the Misch Implant Institute. We look forward to seeing you there!
With 2016 here, we take a look back at 2015 and review our most popular blogs. If you haven’t read these, they come highly recommended! We also take this opportunity to review our work, including our revamping of our InfoSite campaigns and the new optimized, mobile-responsive websites we’ve built for our awesome clients. Most importantly, we look forward to 2016 and this opportunity to push the bar even higher.
In a highly competitive market, your goal should be being the authority on your product or service to your customers. The way you do that is by providing a range of content that addresses the various motivations behind the search queries your customers used to find you. We show you how to go about doing this by using our dental implant InfoSite as an example.
Blogging once or twice a month is certainly better than not blogging at all, but if you are not blogging at least four times a month you aren’t getting the full benefit of your investment. Frequent blogging will earn you a dedicated audience, will allow you to target a wider variety of patients and customers at different points in their buying process, and will reinforce your SEO efforts.