Having a main website is important for bringing in new patients, clients, or customers.
But, what do you do if you want to bring in more leads for a specific treatment, procedure, or product — especially, if it’s new to the market?
For the most part, people are scared of the unknown. Humans are naturally leery of anything that’s brand new. Just think about how you felt in grade school anytime there was a new kid in your homeroom class.
So, imagine how people feel anytime there’s a semi-new treatment on the market. Before people decide if they want that treatment, they have to know what it’s about. They want to be educated on the ins-and-outs, and see that it works before taking a gamble on it.
Otherwise, they’ll just go with the old way, because the old way is “good enough.”
The “My Aunt Julie got a dental bridge, and it works fine for her. I’ll just get a bridge too” consumer mentality is making you lose out on dental implant cases.
After all, why choose the more expensive dental implant treatment, when they know people who had success with bridges in the past? This is where the InfoSite comes in.
What’s an InfoSite?
At Now Media Group, we’re in the business of making high-quality InfoSites. Other marketing companies call these “specialty sites,” “niche sites,” and even “microsites.” No matter what you call them, InfoSites can help grow your practice.
An InfoSite is an entire websites solely dedicated to branding yourself under your specialty. These websites are comprehensive.
They show how you’re the gold standard for your speciality, how the treatment works, and why patients should choose the treatment you’re recommending. InfoSites are perfect for dentists, lawyers, plastic surgeons, Bariatric surgeons, and even coffee shops.
For instance, a dentist might want to focus their InfoSite on Invisalign or dental implants, while a lawyer might want an InfoSite on DUI law or personal injury.
Think of an “InfoSite” as complementary medicine. It can only support your other marketing efforts.
Thinking of your brand as an entree: the main practice website is the steak, and your InfoSite is the marinade. The InfoSite is what really makes your specialty standout against other treatments.
How an InfoSite Will Send You More Patients
There are a number of reasons an InfoSite will help your practice grow. On a macroscopic level, these are the main reasons you could benefit from having a separate niche website:
- Establishes authority. Your InfoSite brands you as the authority in your area of expertise. It shows your experience with a specific procedure or specialty area, allowing you to explain why your way is the right way, and ultimately leads to better trust between you and your patients or clients.
- Helps your website rank higher in search engines. From a Search Engine Optimization standpoint, an InfoSite has its own unique domain name. Customizing your URL for your niche website allows you to branch out from your main site’s generic domain name, helping with SEO purposes. Your InfoSite will also have more specific pages of content, allowing your InfoSite to rank for your specialty’s relevant key terms.
- Creates an easy backlink for your main website. Piggybacking off of our previous point, InfoSites are a great way to make your main website appear higher in the search engines and vice-versa. One way that Google ranks your website in the search engines is by which websites are linking to your website. You can increase the number of links to your main website by linking it to your niche website.
- Educates your leads. InfoSites educate future leads on your specialty with details they can’t find on your practice site. This can be incredibly helpful in easing patient’s anxiety on a treatment. They can learn the step-by-step process of your specialty procedure, costs, success rates, FAQs, and more.
Contact Now Media Group.
Want to hear more about InfoSites? Contact Now Media Group to learn about your market’s untapped potential.