In today’s world having an effective marketing strategy is crucial to the success of any business. Incorporating marketing into your business establishes authority and credibility to your brand while building effective awareness. It’s also the most functional area to use if you are in a customer-driven organization. In fact, some of the world’s most recognizable companies like Apple or Coca-Cola invest millions of dollars into their marketing campaigns.
Both Apple and Coca-Cola understand the positive influence that an effective marketing campaign can have the profitability and longevity of their businesses. If your company doesn’t have an effective marketing strategy, it can severely damage your credibility, the ability to growth, and may tarnish your reputation. Here are three signs that you need to invest in marketing.
1. Outdated Website
A critical marketing mistake that businesses make is having an outdated website. Over 80% of customers research potential products, and services online. They usually determine the condition of the website as a determining factor whether to buy the brands product or use their service. The user experience of a website is the single most important factor that a business should focus on if they want success. Your website will influence a customer’s perception of your overall business, which can make or break you.
Also, an outdated website’s influence on mobile speed is driving factor in the lack of growth. According to Markbrinker.com, 79% of online shoppers reported not returning to a site with a slow loading speed resulting in a lack of sales of services. Below you will find the most common negative perceptions that customers have when browsing on an outdated website.
- This site won’t keep my data safe
- The company is not proud of their services or products
- The services and products offered are untrustworthy
- The company is not well-known or struggling
- The staff may be technologically incompetent
- Bad customer service
Great Marketing For Your Website
Applying effective marketing techniques to your website will help boost customer interaction, satisfaction, it will also help persuade customers to purchase your service or product. You should start with having an up-to-date design and images to provide a level of trust. Update your website with quality content and copy that will drive sales. If you regularly update blog posts on your website with quality content and maintain great search optimization techniques, it will positively impact your brand and create further opportunities.
2. No Use Of Search Engine Optimization (SEO)
SEO, also known as search engine optimization, is a marketing strategy that is focused on growing the visibility of online content in organic search engine results. Most of the web traffic derives from search engines such as Google, Yahoo, or Bing, that provides targeted traffic to your site. If proper SEO techniques aren’t used, it will make it harder for search engines to find your website among the millions of products and services that are available on the web.
With the right SEO techniques, the visibility of your website will increase, resulting in an increase in traffic, a hike on your return on investment and increase your brand awareness. There are many search engine optimization techniques that influence optimization and improve the ranking of your website.
Effective SEO Techniques
- Link to authoritative sites
- Social media
- Use analytics and reporting sites
- User-friendly URL’s
- Keywords (Long-tail keywords)
- Effective meta descriptions and taglines
- User experience
- Blogging (Updating, republishing, and creating them)
- Quality Content
- Diversified traffic sources
- Mobile optimization
3. No Social Media Presence
Social media is one of the best techniques that you can use in your marketing strategy that will improve your brand’s awareness at a very low-cost. This platform will also drive sales to your businesses, provide leads, and encourage customer relationship building. If you don’t have an effective social media campaign for your business, you may be missing out on potential opportunities while removing the possibility to understand your audience and their needs.
Over 91% of adults aged 18-34 are most likely to follow a brand they love via social media. 71% of that group are likely to recommend the company to others if the social media content is effective and credible. There are several techniques that you can use in order to build a social media presence for your marketing plan. Here are some techniques that will help improve the marketability of your social media.
- Build customer relationships via social media
- Improve your Facebook engagement
- Customize content for platforms
- Use analytics to measure data
- Share posts at specific times
- Post multiple time and on different platforms
- Use great headlines
- Use different images for different platforms
- Create effective ads
Contact Now Media Group Today!
Having an effective marketing strategy can directly influence your business in a positive way. If you are a business and you need assistance in creating an effective marketing campaign that will deliver amazing results, contact us today. The talented staff at Now Media Group are determined to assist you in developing an effective brand awareness that will increase your profitability and online influence.