Have you ever wondered how to grab the attention of current and prospective patients? Today, anybody can Google a neighborhood dentist and see if the office happens to take their insurance. However, there are ways to generate a following for your specific dental or medical practice through the use of public relations. Public relations is often thought of as a way for celebrities to pay some person or agency to clean up their potentially not so good image but it isn’t all about that. With public relations, we can effectively grow the name of your clinic so people are aware of it and know that your office is the place to go, not the other dentist a few blocks over. Here are some easy, in-office tips that you or another dedicated staff member can utilize to improve your image and grow your clinic’s name.
Tips & Tricks
Social Media — Through the use of social media such as a great Facebook page, you can gain many followers from your clinic’s city. By continually updating the page with local news, in-office news, and even offering no obligation consultations, people will feel more inclined to keep up with your practice if they notice the office keeps up with current technology and strives to stay relevant.
Community Service — Partner with non-profits! By partnering with medical and dental non-profits like Oral Health America, you have the chance to spread your and your clinic’s name through people who really need your help. By working with those less-fortunate, it not only makes you feel good but it makes them feel good to know that there’s a dentist out there who is dedicated to saving mouths all over America. It also gives your practice the chance for people to get to know you, your team, and what your office is all about, especially if they had never heard of you before. This is an extremely efficient and low cost way to raise awareness of any business or practice.
Sponsor a Little League Team — Where I grew up in Westchester County, New York, little league baseball was huge in my town. Each little league team had a sponsor and some of those sponsors would be a pizzeria, a dental office right in town, a landscaping company, and even a Harley Davidson franchise. These sponsors provided team uniforms with their business or practice name on the back of the shirt. This generated a lot of interest and showed that the sponsor business owners cared about the people and children within their community and want to be a part of the fun activities that take place in their community. When people see your dental practice’s name on the back of that shirt, they may want to take their child there to get a cavity filled or a tooth fixed, especially if they were hit in the mouth by a baseball.
Reviews — I cannot emphasize enough how important reviews are for any business or practice. Many people usually check online or by word of mouth will ask their friends, family members, or even coworkers for a good local dentist or doctor in their area. By having your patients provide a review online or in-office (to be posted online), you’re not only providing your practice with great PR and testimonials that encourages prospective patients to schedule an appointment, you’re also receiving feedback about your practice. So don’t brush off less than great reviews, take it as a learning opportunity to fix and improve your office so you can deliver a better medical or dental experience in the future.
Whether you’re a big corporation or a small dental practice working out of a home office, you can serve as your own public relations practitioner by trying out these simple tips and tricks to cultivate fruitful relationships with current and prospective patients. Comment below if you’d like more public relations tips to boost your company’s reputation, or if you have another great PR tip of your own!