Digital marketing is surging in popularity, and if your law firm is skipping out on it, you’re losing valuable clients to the competition. Research confirms that digital marketing is not only on the rise, but it’s highly effective. It’s no longer enough to simply have a website, now it must be optimized with strong links and compelling content. From meaningful content to a social media presence, the tools of digital marketing have become too powerful to ignore.
Digital Marketing Tools That Are Effective For Lawyers
Digital marketing has grown to a point where those who don’t do it risk getting left behind. The tools that were innovative a few years ago are required to stay ahead of competitors today. If digital marketing isn’t your forte, the numerous tools that are out there can seem overwhelming. To make sure that your law office is taking advantage of the latest and greatest in marketing technology, peruse these popular digital marketing methods that are highly effective for lawyers.
Create An Appealing Website
There are various ways that a website can be noticeably bad. It can be bland in appearance, tedious to navigate or confusing to use. A website that proves difficult for clients to use will be a turn-off, and could cause them to look towards competitors. The difference between a basic website and an effective one are vast, and having a high-quality website made will require some expenses on your part.
Your Website Represents You
Once you’ve made the commitment to outsource your web development, then the advantages of a functional, effective website can be yours. Much like a car, home or office, a website is a reflection of you and your business. Customers who visit your website get an impression of who you are, and whether your law services are worth their money. Letting a top-notch marketing agency represent your law firm online is a priceless decision that will pay dividends in the long run.
Develop Meaningful Content
Another way that lawyers can optimize their digital marketing strategy is with quality content. This content can come in the form of a recurring blog or content displayed on your website. The important takeaway regarding the need for content is that quality and search engine optimization are vital.
Why Quality Content Is Important
Content without purpose or quality is tedious to read, and doesn’t provide value for the reader. Having half-hearted content on your website reflects poorly on your law firm, and gives customers the impression that all of your work will be of questionable quality. If you choose to have content on your website, blog or other location, ensuring that it’s well-written and optimized is of vital importance.
Why SEO Is Important For Content
SEO stands for search engine optimization, and it’s the secret weapon of all successful websites and blogs. Without proper SEO, the insightful blog that you spent valuable time researching and writing may only receive a handful of views. To put it in perspective, a strong SEO campaign can boost those views into the hundreds, thousands or millions. While anyone can follow the basic principles of SEO, it will take an SEO professional to optimize your content so it gets a meaningful number of views.
Social Media Marketing That Engages The Client
Social media marketing goes beyond making periodic Facebook posts that address your law firm. To be successful, a social media campaign should contain fun, compelling updates that keep your clients interested. These don’t have to be confined to a tight niche, but should be relevant to both the customer and your law firm.
Cultivate A Wide Social Media Presence
To maximize the amount of people who see your posts, it’s smart to have a profile associated with as many social media sites as possible. This means staying active on accounts with the major social sites like Twitter, LinkedIn and Instagram, while also keeping informed of other sites you deem worthy of your time. Hiring a digital marketing firm like Now Media Group is a way to quickly and effectively boost your social media presence without having to worry about posting on your own.
Another method of marketing that became popular due to the rise of the internet is reputation management. The most common reason a company would pursue reputation management is if they deal with bad reviews on a consistent basis. A reputation management firm can provide various services aimed at improving your online reviews.
PPC Marketing & Paid Ads
Pay per click marketing and paid ads are two common ways to increase traffic to your website. Like all other tools on the list, in-depth training and knowing the types of ads to place are key factors. Everyone has been to websites where nonsensical ads are placed recklessly throughout the site.
Internet advertising is highly effective, but amateur attempts are obvious. By hiring pros to handle your paid ads and PPC campaign, you can watch new clients roll in while focusing on the things that matter most: your cases.
Call Now Media Group With Your Marketing Questions
Developing a top-quality website with compatible content is vital for lawyers who want to increase their business. Luckily, you don’t have to use your own limited time to do it. At Now Media Group, we have digital marketing experts that will take charge of your website, and use a variety of tools to boost your online presence. Contact NMG and find out how we can develop a measurable and highly effective marketing campaign that fits your needs.