Bing and Google both offer their platforms to advertise small businesses like yours. Which is best for your market? We offer some insight that can help you decide where your investment will garner the greater return.
Happy patients make for a successful dental practice. Here are five actionable tips you can follow to help improve spirits in your office, to earn your dentistry positive reviews, and to make sure your patients come back. And it’s all things you can do for free and as simple as just smiling more often.
As long as most of your customers and patients are finding your website through third parties, like search engines and social media, SEO will always be a relevant and crucial part of your internet marketing.
Negative reviews are a part of business life. Even a minor mistake can induce a customer to write a bad review about your business. The best approach to responding to such a review is to empathize and sympathize with the reviewer, apologize for their bad experience (whether or not it was your business’ fault), and restate your business’ emphasis on providing high-quality service.
The toughest part of marketing on Facebook can be getting followed by your patients and by potential patients. Here are five things you can do to help build your practice’s Facebook presence and use your fan page to acquire future patents.
Google’s decision to include mobile-friendliness as a ranking factor was just the beginning. Now Bing, which powers Yahoo!, has decided to introduce it as a ranking factor for its own algorithm. As more and more customers go mobile, so will other search engines and so should your business.
I have all too often witnessed a business’ online presence’s rise and fall because of a lack of long-term SEO commitment. A one-time investment in SEO produces temporary results and then the efforts are abandoned. As a result, the business’ SEO burns out, as competitors catch up and the original investment depreciates. As the website continues…
If you haven’t already read Shareaholic’s latest Social Media Traffic Report, there are two main takeaways to be aware of: Social media drives about a third of all traffic to websites, up from nearly a quarter from 2013. Facebook is responsible for around a quarter of all social media traffic to websites. What does this mean…
Google Analytics is an indispensable, and free, tool to keep tabs on your digital marketing performance. Even on default settings, Analytics is extremely powerful. But, if you aren’t using data segments then you aren’t getting the most out of it. Read our blog and learn all about data segments and why you should use them.
Search engines are the main source of online traffic for any business, which is why it’s important to know how your online customers or patients are using them to find you. If you are not tapping into all the opportunities for new traffic to your site, it might be time to re-evaluate your content strategy. Read our blog to get a feel for how we do that at Now Media Group.